Celebrating four decades of LFW and the power of predictive analytics
Explore how predictive analytics is revolutionising the fashion industry and discover how data and creativity combine to shape trends and drive innovation.
At Learning People we’re celebrating 40 years of London Fashion Week by getting into the relationship between the fashion industry and predictive analytics. We’ve told you before that you don’t need to abandon your creative passions in order to thrive in a career in tech, and an interest in fashion is no exception. London Fashion Week is an exploration and recognition of culture, diversity, and innovation, all of which we want to champion in our own industry.
Let’s talk about how predictive analytics is making waves in an industry that influences all of us (whether we like it or not).
The intersection of fashion and data
When you think of London Fashion Week, photos of runway shows, beautiful designs, icons, and models likely come to mind. But behind the chic façade, there’s a whole world of data driving decisions. Designers like Olivia Ozi-Oiza Chance are known for their avant-garde creations, yet even they rely on data to stay ahead of trends and keep their collections fresh and relevant.
Predictive analytics, which uses data to forecast future trends and behaviours, is increasingly becoming a linchpin of fashion. By analysing customer data, fashion houses can predict which styles will make an impact, which materials will be in demand, and even how to price their products to maximise profits. This is far from guesswork.
How predictive analytics is changing the game
Obviously, and increasingly, fashion is a fast-moving industry where trends can shift overnight. The rise of TikTok has seen this concept grow in a way we’ve never seen before; the switch ups from clean girl to mob wife to brat are so quick your friends stuck on Instagram reels haven’t even come across them yet.
Predictive analytics helps designers and brands stay two steps ahead by providing insights into future trends. For instance, a designer might use analytics to assess which colours and patterns are gaining traction on socials. This way, they can incorporate these elements into their collections before their competitors catch on.
Furthermore, predictive analytics is streamlining supply chain management. By forecasting demand more accurately, brands can reduce overproduction and waste, something that’s increasingly important as sustainability becomes an overriding concern in fashion.
Bridging the gap between creativity and technology
At Learning People, we want to bridge the gap between creativity and tech. Fashion is a prime example of how these two realms can coexist in harmony and reinforce each other. For those with an interest in fashion aesthetics and a curiosity about tech, this is a field where you can thrive and have fun. Don’t be deterred by the stereotypes; embrace your creative side and don’t underestimate the value it’ll bring to the industry.
Whether you're interested in becoming a data analyst for a fashion brand or leveraging tech to have your Coperni X Bella Hadid moment, the skills you develop in predictive analytics can open exciting new opportunities.
Why now is the perfect time to jump into tech
As we celebrate London Fashion Week, we’re reminded of the ever-evolving nature of the fashion world. Similarly, the tech industry is constantly growing and evolving, offering new opportunities for those willing to embrace it. For creatives who may feel that tech is out of reach, now is the perfect time to explore how it can complement and enhance your existing skills.
At Learning People, our courses are designed to help you unlock your potential and make a mark in the tech world. From data analytics to project management, we provide the tools you need to bridge your creative talents with technical expertise. Our diverse course offerings are ideal for those who want to blend their passions with practical, in-demand, job-ready skills.
The future of fashion and tech
Looking ahead, the fusion of fashion and tech is set to grow even stronger. Predictive analytics will continue to play a pivotal role in shaping the future of fashion, helping designers and brands make informed decisions and stay ahead of trends. For those interested in merging their love for fashion with a career in tech, this is an exciting time to get involved.
London Fashion Week serves as a reminder that innovation and creativity go hand in hand. By embracing predictive analytics and other tech tools, the fashion industry can go on to continue achieving remarkable things.